August 16, 2025 by Yankev

Re’eh: Publicize Geuloh in Every Place

The name “Elul”, the month which begins in some years on Shabbos Parshas Re’eh (as it did in 5751 when this sicha was spoken), famously stands for “Ani L‘dodi V‘dodi Li”, “I am for my Beloved, and my Beloved is for me”. The first part of this verse, “I am for my Beloved”, refers to the avodah from below to Above, the second part (“and my Beloved is for me”) reflects the awakening from Above which follows. In other words, in Elul we serve Hashem from our own power (taking a spiritual accounting, repenting for what is lacking, and making spiritual improvements) and this generates the Awakening from Above which are the lofty revelations of Rosh Hashanah and Yom Kippur.

The Sheloh writes that there is a connection between every parsha and the days when it comes out, meaning in our case a connection between parshas Re’eh and the month of Elul. But whereas the emphasis in Elul is the avodah from below to Above, the very first verse of our parsha is the opposite: “See I am giving you today blessing”, from Above to below. These are completely opposite?! The Rebbe explains this seeming contradiction by first pointing out that although Elul is a month of avodah from below, but the initial letters of Elul include both aspects–below to Above (“I am for my Beloved”) and Above to below (“my Beloved is for me”). More than that, the avodah of Elul itself includes both. It is explained in Chassidus that in the month of Elul “the King is in the field”, meaning that there is a lofty–but hidden–revelation from Above which gives the potential to each and every Jew to bring himself, through his own effort from below, to be suitable to enter the King’s royal chambers on Rosh Hashanah. Thus, the avodah of Elul is inclusive of both inyonim.

The Rebbe notes that:

The avodah of the person from below to Above (“I am for my Beloved”) is (not on a lower level, as implied by it coming from “below”, which is limited by the limitations and state of the person, but rather it is actually) a higher level (“Above”) which is above all limitation. This is because as regards the true inner state of the Jew, the neshoma of the Jew, which is “truly a piece of G-dliness Above”, the level of Yechida, is in fact in a perfect state of unity with the Holy One, blessed be He.

All he needs to do is to reveal his true reality, that he is one with the Holy One, blessed be He. This is accomplished by serving Hashem in a way which transcends limitation, avodah which comes from the essence of his existence, which is that he is one with the Holy One, blessed be He. And because this is the essence of the existence of every Jew, it is relevant even at the beginning of his avodah.

Having said all that, the Rebbe proceeds to give “standing orders”:

It is incumbent to publicize and awaken in every place the avodah of Elul and, with particular emphasis, the inyan of Geuloh, which in fact permeates all of this avodah. All must be permeated and done with the spirit of the Geuloh (including, and especially, through learning Torah on the subjects of Geuloh and the Beis haMikdash), amidst anticipation and complete certainty that immediately we are seeing with fleshly eyes that “Behold, this one (Melech Hamoshiach) comes”.

Simply put: to proclaim and to publicize in every place — with words that come from the heart — that the Holy One, blessed be He says (through his servants the Prophets) to every single Jew “See, I am giving before you today blessing”, until that literally today mamash we see with fleshly eyes the blessing of the true and complete Geuloh.

[And we should add and emphasize that this declaring and publicizing of the above must be also via those who claim that they still didn’t completely “get it”, meaning completely grasping and understanding in a conscious manner. Since they also are complete in their belief, they are able (and thus, they must) publicize these things to others, beginning with their families (for surely they need not “suffer” from the fact that this matter is still not sitting well with him intellectually), and also all those who are found around him, every single Jew, and certainly through the proper effort the words will be accepted and will bring about the desired effect, including also in the one who is proclaiming and publicizing, that by him it will be internalized properly, etc.].

I have to proclaim and publicize even if I’m not completely with it? Yes, even one who is not completely with it.

Perhaps if all of us took these words of the Rebbe seriously and acted on them properly, we would already see it with fleshly eyes. It’s still not too late — “Today, if you will heed his voice“.

August 13, 2025 by Yankev

12) Kuntres Chof Menachem Av: How to Add the “Alef”

The Rebbe mentions numerous times in these talks that everything that is necessary for the Geuloh is already here, we simply need to add the letter “alef” to the word gola (which means exile), thereby transforming it to Geuloh. But what exactly does it mean to add an “alef” to the exile that we are in?

There are many levels to answering this question, three of which the Rebbe describes in the sicha of Parshas Emor. We find an even deeper and more comprehensive explanation in the Chassidic Discourse that was edited by the Rebbe and published in 1991 in honor of the Hillula (anniversary of the passing) of the Rebbe’s father, Levi Yitzchak Schneersohn.

The discourse discusses Continue reading →

August 9, 2025 by Yankev

Eikev: Awaken Hashem to Bring the Geuloh

Many years Shabbos parshas Eikev blesses the upcoming month of Elul, which was the case in 5751. This, in this sicha the Rebbe addresses the inyan of the month of Elul.

Elul is an acronym for “Ani leDodi v’Dodi Li“, which means “I am for my beloved, and my beloved is for me”. First comes “I am for my beloved”, the effort that comes from below (from us towards Hashem), using our own powers (avoidah b’koach atzmo).

This is related to the fundamental concept of creation: Hashem wants to give us the opportunity to earn our reward, to avoid the embarrassment of receiving “bread of shame” (nahma d’kisufa). This requires not only that we do what we are supposed to do, but that we do it in a way of yegia, exertion, using our own powers. And more than that, to Continue reading →

August 7, 2025 by Yankev

11) Kuntres 15 Av, 5751: An End to Darkness

In honor of the 15th of Av, 5751, the maamor “קץ שם לחושך” (“He imposed a limit to the darkness”) was released.

In many of the Dvar Malchus sichos the Rebbe addresses the need to draw the makif into the pnimi, meaning to internalize in the intellect (seichel) that which is above the intellect. For this there are two examples brought in this maamor: Will (ratzon) which is enlothed in intellect; and Faith (Emunah) which is enclothed in intellect. On their own, both Will and Faith, Ratzon and Emunah, are beyond the intellect, called in Chassidus “makif“. But the manner in which they are internalized (brought into the intellect) is quite different.
Continue reading →

August 6, 2025 by Yankev

Golus — Even While the Light of Geuloh is Shining?

The human eye can perceive light. But only when it has a wavelength between approximately 380 nanometers (seen as violet) and 750 nanometers (seen as red). But these light rays are only a small fraction of the very broad spectrum of rays that exist, from 0.0001 nanometers in wavelength to a full meter. This covers Gamma rays, x-rays, ultraviolet, infrared, microwaves, and radio waves — none of which the human eye can perceive.

But this is not a science lesson — what does it have to do with Geuloh?

We will see that it is a basis for understanding how the Rebbe can say that the Geuloh is here, all the end times have passed, and yet we remain in golus. On the face of it, there is no logical basis to say that Continue reading →

August 2, 2025 by Yankev

Va’Eschanan: To See That Moshiach Was Born on Tisha B’Av

Shabbos Parshas Va’Eschanan is also “Shabbos Nachamu”, the first of the “seven [Sabbaths] of comforting”, named after the haftorah which begins with the words “Nachamu Nachamu ami” (Be comforted, be comforted, My people).

The double expression of “Nachamu” (double-comforting following the destruction of the Beis Hamikdosh (twice) on Tisha B’Av) implies a true, unlimited comforting after the destruction of Tisha B’Av. (The Rebbe points out that: “Since the comforting is (not only words of comfort and the like, but rather) through the rebuilding of the Beis Hamikdash.” — (one of the jobs of Moshiach.))

The first Beis Hamikdosh was primarily due to revelations from Above to below; the second was primarily an effort from below to Above. The third Beis Hamikdosh, which is eternal, (because it) will be a union of those two qualities. In other words (explained in footnote 52 in the original), the revelation of G-dliness that occurred in the first Beis Hamikdosh was so powerful that it nullified the worldly reality of those in this world; the second Beis Hamikdosh emphasized the integration of G-dly revelation into the worldly reality of those in this world. These will be unified in the third.

This primary difference between these two directions is that the integration of G-dly revelation into the worldly reality of those in this world (in a way which does not “shatter” their reality) takes a long time. Similar to the process of conquering and dividing Eretz Yisroel under Yehoshua, which took 14 years.

This is similar to the process of going from Tisha B’Av to the 15th of Av, of which our sages say “there were never Yomim Tovim for Yisroel like the 15th of Av….” What happened to cause the 15th of Av to receive such a description? The first, and main, event to happen on the 15th of Av is that those who were decreed to die in the desert ceased dying on that day. To explain:

Those who accepted the testimony of the meraglim about the land of Israel and didn’t want to enter were condemned to die in the desert on that same day, Tisha B’Av, during the next 38 years. Each year, on Tisha B’Av, those who reached 60 years old would dig graves, lie down, and would not wake up in the morning. In the final year, the last group followed the same procedure only they were surprised to wake up the next morning! They surmised that they had made a mistake in calculating the day of the month, so the next night they again lay down to die in their graves. But the next morning they also awoke! Thinking that they had erred in calculating the date, they did this again the next night, continuing until the night of the 15th when the full moon indicated that they had not erred in the date but, rather, the decree had been annulled by Hashem!

In other words: the decree had been annulled on Tisha B’Av itself, but it took until the 15th of Av for them to realize this, to internalize it and integrate it. Similarly, the “birth of Moshiach” on Tisha B’Av is not recognized immediately, but takes a long time to be realized, internalized, and integrated. The Rebbe expresses it that “when the moon is full it is known with certainty that Moshiach was already born on Tisha B’Av (similar to what we find regarding the establishment of the 15th of Av as a Yom Tov, even though the decree had been nullified on Tisha B’Av)”. The moon hints at the Jewish people, and the full moon means to receive the light of the sun [Moshe Rabbeinu is likened to the sun] in a complete and perfect manner.

Saying that Moshiach is “born” on Tisha B’Av means a dimension of his revelation (not his physical birth, see the Maharal* and Abarbanel). But even after Moshiach himself becomes spiritually “large”, the exile is drawn out in so that it will be in a complete and perfect manner also as regards its integration by those in this world.

So we understand from the Rebbe’s words that as far as the revelations from Above are concerned, Moshiach is here and nothing is lacking. But nonetheless the state of golus continues because the process of our accepting and integrating this new reality is a time-consuming process (which, of course, is up to us!).

Thus, the instruction of the Rebbe here is to emphasize again the need to learn matters of Geuloh, especially in Pnimiyus Hatorah, in a way of “laboring” in Torah, “and may it be Hashem’s will that through contemplating these matters we should merit immediately to see the true and complete Geuloh — Immediately, mamash”!

* Footnote 93 refers to Netzach Yisroel by the Maharal of Prague, page 132 which speaks of the birth of Moshiach. Towards the end of that page, the Maharal writes how Moshiach’s name is “Menachem”, the comforter, because just as the “comforter” must be distant and removed from the mourning of the one he is comforting, similarly Moshiach (Menachem) is distant and removed from the rest of the people due to his lofty and elevated spiritual level.

July 29, 2025 by Yankev

Devarim: One More Request for Moshiach

In the year 5751, Tisha B’Av fell out on Shabbos. In such a year, the fast, together with all other aspects of mourning the destruction of the Beis Hamikdash, are pushed off until the 10th (Sunday). But the positive aspects of Tisha B’Av remain, which include it being an “auspicious time” (like every fast day) and also the birth of Moshiach. Therefore, on Shabbos Tisha B’Av we are eating a feast! Halacha permits one to sit and enjoy a repast as rich as Shlomo Hamelech’s even to the last moment before shkia (sunset) [unlike regular years, when we eat a mourner’s meal before the fast].

This itself is a taste of the Messianic Age, when all the fast days will be transformed to days of rejoicing, and as such our Shabbos meals on Tisha B’Av assume a Moshiach-like dimension of the feast of the Levyoson and Shor Habar (the Leviathan and Wild Bull). On a deeper level: every year we re-experience the churban, the destruction of the Beis Hamikdash, and the mourning, and then in the afternoon, at Mincha-time, comes the comforting — the birth of Moshiach. This year we have the birth of Moshiach (who builds the 3rd Beis Hamikdash which will never be destroyed) without the churban! This hints that b’pnimiyus the destruction of the 1st and 2nd Beis Hamikdash were really only for the sake of the building of the 3rd, eternal Beis Hamikdash.

All of this was in fact present at the time of the churban, but it was concealed. The inner positive aspects of Tisha B’Av, the birth of Moshiach, does not become revealed until the 15th of Av, which is when the moon is full, the moon being the aspect of Dovid Malka Mashicha. (This also hints at the Jewish people, when they reach full potential to receive the light (as the moon receives and reflects from the sun), reveal that Moshiach was actually born on Tisha B’Av.

The three weeks leading up to Tisha B’Av hint at the “three moichin” (3 aspects of Supernal Intellect) which themselves correspond to the lands of the three nations — Keni, Kenizi, Kadmoni — which were promised to Avraham Avinu (along with the land of 7 nations conquered by Yehoshua). The Torah forbids us to have anything to do with these lands during the time of until Moshiach comes, but the fact that part of these lands were conquered by other nations (Sichon and Og) and then conquered and settled by the tribes of Gad, Reuven, and Menashe, is itself a hint that these three dimensions of the Supernal Intellect come together with the land of 7 nations, which refers to the seven midos.

Sefer Devarim is Moshe Rabbeinu addressing the Jewish nation before they will enter the land of Israel. Moshe knew that Hashem had decreed upon him not to enter the land, but still he did not cease to beseech Hashem in prayer asking Him to allow him to enter the land, reaching 515 prayers (the numerical value of “Va’eschanan”, the parsha we read at Mincha).

From here there is also something for all generations to learn from… that without looking at all the prayers and requests that were until now, we need again and again to daven and request from the Eybershter “Ad Mosai” — “until when”.

…and as was said, immediately mamash, today mamash, since all the matters have been completed, and the Beis Hamikdash stands ready Above, and similarly all the matters — “everything is ready for the feast”, everything is ready as if in a closed chest and they have given the chest and its key to every single Jew. The only thing that we are waiting for — that a Jew will shout another shout, with another request and demand and another reminder: “Ad Mosai“?!…

How long are we prepared to wait? Ad mosai?!

July 26, 2025 by Yankev

Devarim: Aquiring the Geuloh in the Closed Chest

Several times in these talks of 5751-52 the Rebbe states that the “direct way” to bringing Moshiach is through learning the subjects of Moshiach and Geuloh. Parshas Devarim contains the instruction “do not disturb Moav” (אל תצר את מואב, Devarim 2:9), which is the nation living in one of the three lands “beyond the Yarden river” which were promised to Avraham Avinu and will be inherited in the future. These lands are called the lands of the Keni, Kenizi, and Kadmoni (lands of Ammon, Moav, and Edom (Seir)–see Rashi on Devarim 2:5).

The inheritance of these lands is explained at length in Chassidus as referring to the intellectual faculties (Chochma, Bina) and the super-intellectual level of Kesser (see Lech Lecha 5752, for example), which are part of our spiritual makeup, but we have not “acquired” them yet. In fact, the names Keni, Kenizi and Kadmoni all contain the letters of “kinyan” (the letters ק – נ – י), acquisition, hinting that these lofty levels must ultimately be “acquired” — internalized in a way where we master them.

With that in mind, note the interesting expression the Rebbe uses in the sicha for parshas Devarim, that all matters of the Geuloh have been completed and are “as if in a closed chest”:

…all the matters have been completed, and the Beis Hamikdash stands ready Above, and similarly all the matters–“everything is ready for the feast”, everything is ready as if in a closed chest and they have given the chest and its key to every single Jew.

What makes this noteworthy is the following halacha of the Rambam in chapter 21 of the laws of Mechira (“Selling”):

The Rambam rules that one cannot acquire something if he does not know what he is acquiring! We cannot acquire the “closed chest” which contains the Geuloh until we know what is in it! Until we know what Moshiach and Geuloh are all about, even if “the closed chest” that contains them has been handed to us along with the keys, we need to learn about it in order to “acquire” it, to internalize it as our own.

And if you will ask: but we have the keys, why not just open the chest and we’ll know exactly what’s in it and that satisfies all requirements for kinyan (acquisition)?

Yes, this is true. But the fact is that the chest and the keys have been given over to every Jew, and yet no one has yet seen fit to open the chest and reveal the Geuloh; thus, it seems that in order to arouse a Jew to do that he has to be motivated to do so by excitement over what is inside the chest that has been given to him. How will he be motivated to open the chest? Through fulfilling the Rebbe’s instruction to learn the subjects of Moshiach and Geuloh, to know what is in the chest, and then certainly each one of us will realize the great treasure we have been given and we will rush to open it up — and the sooner the better!

July 19, 2025 by Yankev

Matos-Masei 5751: The Reason For Golus is Rectified!

These parshiyos (read together in many years), contain the 42 journeys of Bnei Yisroel in the midbar prior to entering Eretz Yisroel. These 42 journeys represent our sojourn in golus (both collectively, and individually). Upon completing these journeys, the birurim of exile, we find ourselves holding at “Yarden Yericho” prepared to enter the land.

This is also the final reading from sefer Bamidbar, upon which the custom is to say “Chazak! Chazak! V’Nischazek!” (a declaration something along the lines of “be strong”). The Rebbe connects “chazak” (strength) with the concept of “chazaka” — something which, after three times, has Continue reading →

July 15, 2025 by Yankev

Pinchas 5751 — How Being a “Pnimi” is Living Geuloh

In this sicha the Rebbe explains that we bring the Geuloh through the avoidah of “making ‘here’ Eretz Yisroel” (מאך דא ארץ ישראל). This is associated with the avoidah of being a “Pnimi” — one who is completely involved in what he is doing. The instruction of “making ‘here’ Eretz Yisroel” is explained by the Rebbe: “even when he is found ‘here’, in chutz la’aretz, and in the time of golus — one must make ‘Eretz Yisroel’ [while he is] ‘here’ — in this place and time…seemingly: according to Torah ‘here’ (chutz la’aretz) is not ‘Eretz Yisroel’!”

The way to make “here” (which is not “Eretz Yisroel”) into “Eretz Yisroel” is by being totally involved in the avoidah of the moment, without thinking about what it will lead to, whether it is the main thing or a preparation for something else. “It is known the saying of the Rebbe Rashab — a Pnimi is one who is completely involved in everything he does.” Even if what he is doing is a preparation for Continue reading →

Dvar Malchus 770

A taste of the Lubavitcher Rebbe's eye-opening talks from 5751-52 — The "latest word" on Geuloh!