This sicha was said on Shabbos during the annual Kinus Hashluchim gathering in 5752 (1991), and primarily addresses the task of shlichus.

Standing by the beginning and opening of the Kinus Hashluchim — emissaries of my father-in-law the Rebbe, Nosi Doreinu, in all corners of the globe — we must mention, first of all, the foundation [of the Shlichus] and to verbalize the task of the shluchim in our generation in general, and especially — the new element which has been added especially in the most recent time to the work of shlichus: to greet Moshiach Tzidkeinu in the true and complete Geuloh. [Emphasis in the original]

The Rebbe proceeds to explain that periodically there a new element (“chiddush”) is added to the Shlichus, which becomes the gate through which all the other elements ascend, and in our generation and in this time “the special shlichus of our time: to greet Moshiach Tzidkeinu.”  [it should be noted that in the original the expression is “lekabel pnei Moshiach Tzidkeinu”, which can be translated as “to greet”, but literally the words convey the meaning “to accept the face of Moshiach”.]

Then the Rebbe explains at length what a Shliach is, according to halacha, and how in fact every Jew is a shliach of the Holy One, blessed be He, to transform the world into a dwelling place for Him through Torah and Mitzvos, which is the avodah of unifying the spiritual and the physical.  The concept of a shliach receives emphasis on parshas Chayei Sara where the Torah goes on at great length about the first Shliach, Eliezer the servant of Avraham, to make the shidduch of Rivka and Yitzchok, which itself is the basis for the unification of the spiritual and the physical, the soul and the body, self-nullification (“bitul”) and individual being (“yesh”).  (This can be addressed in another post, with Hashem’s help.)  The Rebbe then returns to the subject of greeting Moshiach:

From this it is understood, that the only thing which now remains in the avodah of the shlichus is: to greet Moshiach Tzidkeinu in actuality, so that he [Moshiach] will be able to fulfill his shlichus in actuality and to take all of Israel out of the golus!

In other words: in order for Moshiach to be able to fulfill his task of taking us out of exile, we need to “greet” him, to “accept his face”, meaning to recognize him and acknowledge that he is the one we follow to get out of golus!

In the name of the Rebbe Rayatz, we are already “standing ready” to greet Moshiach, tshuva has already been done, all the avodah is finished, but yet the Geulah has not yet come.  Thus, there must be something else that we must do.

What is in fact required of us? Our Sages explain that in each generation, there is an individual who is fit to be Moshiach and “when the time comes, G‑d will reveal Himself to him and send him.” The service at present is thus to be prepared to actually accept Moshiach and create a climate in which he can accomplish his mission and redeem Israel from the exile.

And this is the task of the International Conference of Shluchim: First and foremost, to make a public statement that this is the task confronting us — to prepare ourselves to accept Moshiach. Every aspect of our service and every dimension of our activity must be directed to this goal.

Every shliach should realize that he is responsible to explain the above concepts to all the individuals in his city. He must convey to them, in a manner which they can understand and relate to, the imminence of Moshiach’s coming and the need to study about Moshiach and the Era of the Redemption.

This sicha makes clear that not only are we dependent on Moshiach, but that — Moshiach is dependent on us!  He cannot lead us out of exile unless we recognize him and accept his leadership.  [And, as the Rebbe mentions in other sichos, the attribute of Kingship (“Malchus”) is only awakened to accept the Crown (“Kesser”) due to the expressed desire of the people, and the implications are easily understood.]

How do we fulfill this shlichus?  By conveying theses concepts in a manner which the other person can understand.  While the concepts like “Malchus“, “Kesser” and “pnimiyus Atik” may not understood by someone who hasn’t studied pnimiyus haTorah, but the concepts of a nation appointing and accepting a King are surely understood by all.  And the examples are many.

The key to it all: learning and teaching.  As the Rebbe expresses numerous times in the Dvar Malchus sichos, that the direct way to bring the Geulah is by learning about the subject.  And in this particular sicha the Rebbe adds that this is speeded up by making a resolution to learn the entire Torah Ohr and Likkutei Torah of the Alter Rebbe.  Understanding Moshiach and Geuloh enables one to recognize the Moshiach.

Nothing else remains to be done.